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For AFF, bots are a cop out, though the appeal of building them is obvious enough to Conru."If I wanted to boost our revenue and move to the Cayman Islands, we could probably double our revenue simply by using bots," he says.
Russell was 40 and going through a divorce, so he wasn't seeking anything serious. Shortly after creating his account, he got an alert that one of them had viewed his profile. In order to see more details and contact her, he had to buy credits.
In the end, about 80 percent of paying customers were contacted by an Ashley Angel."It appears they were scamming their users," Conru says.
Sex bots don't even have to be that good to do their job.
"You can design a bot to fool fraud detection." But, in the case of a number of dating sites, developers aren't trying to weed out fake profiles — they are tirelessly writing scripts and algorithms to unleash more of them.
It’s the dirtiest secret of the billion online dating business and it stretches far beyond Ashley Madison.
"The only way you can compete with fraud is you let people know it's fraud," he tells me.